Twitter is to change how it handles beautiful messages to encourage people to use its platform more frequently.
The company is due to announce the change at its developer conference on Wednesday, a person familiar with the matter told The Associated Press.
The person spoke on condition of anonymity because the company has not announced the change publicly.
The shift is expected to be announced in the next couple of weeks.
Twitter’s chief product officer, Jim Bankston, has said that the company’s new automated tools will be “the biggest thing we’ve ever done in terms of the amount of content we create for people.”
Twitter’s new systems, which it said were inspired by Google’s “bot” system, will allow users to send a beautiful day’s worth of messages with a single tap.
Users can also add photos and video to the messages, and the company said it plans to add a video-chat feature.
Twitter said it has seen a growing demand for the feature, which accounts for half of the company, and is testing it in the U.S.
The announcement will come as a boost to Google, which has been accused of unfairly censoring the content of tweets, and Twitter, which faces mounting criticism over its role in allowing bots to dominate the trending news feed.